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Super Bowl & March Madness campaigns for eero (Amazon)
eero is a mesh Wi-Fi system that delivers seamless coverage across every nook of one's home. Featured below are samples of my copywriting work for the client
Featured Items
The campaigns
eero ran special offers on select product lines ahead of the Super Bowl and March Madness seasons.
The campaigns targeted suburban households looking to livestream the games from home.
They needed creative copy and ad narratives that highlighted eero's features and benefits in the contexts of the Super Bowl and March Madness games.
Product suite & benefits
eero's TrueMesh technology enabled seamless Wi-Fi coverage through every nook within a home, eliminating dead zones and buffering time.
Their home wifi system was designed to adapt to a wide range of home layouts and the varying wifi demands that families had.
The team was running discounts on select eero devices for the Super Bowl and March Madness seasons. The messaging needed to cater to the livestreaming needs of households looking to upgrade their home wifi ahead of the games.
