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The attention economy isn't scarce. It's selective.
Does your brand make the cut?
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About
Dhivya is a copywriter and content marketing strategist based in San Francisco. She has over 7 years of experience across customer insights, copywriting and brand strategy.
Some of her recent work includes brand and marketing copy for Scapia (series A travel credit card), Super Bowl and March Madness campaigns for eero (Amazon) and website copy for B2B brands and health and wellness clinics.
She typically approaches copywriting and brand storytelling by blending 3 pillars:
1. The profiles, pain-points and needs of the target audience
2. The brand, its core features and copy/ content goals
3. The narrative angle(s) that strings 1 and 2 into a compelling story
Dhivya spends her free time cafe-hopping or idling away at Golden Gate Park to give her creative brain some much needed respite.
If you have a copy/ content project you're looking to outsource or hiring for similar roles, schedule a call to chat or connect with her on Linkedin.
Recent Projects
Explore recent projects here, featuring copy and content samples for Scapia (currently series A), Terminal5 (acquired by Lernia), eero's (Amazon) Super Bowl campaigns and a few brand messaging and positioning projects.
Ad Copywriting
From landing pages and emails to cross-channel ads, build compelling narratives that cut through the noise and connect with your target audience's needs and emotions.
Content Strategy
Intercept and engage your audience through long and short-form content that meets their search intent and specific needs.
Verbal Brand Identity
Define your brand taglines and positioning, brand voice and tones, and verbal identity that helps your teams align on who you are as a brand.
Concept Development
Align business goals, customer insights and creative resources to develop campaign ideas, storyboards and final marketing assets.
Project Management
Manage end-to-end projects: client and vendor relations, budgeting, scope and timelines, documentation and delivery hygiene.
Strategic Insights
Conduct stakeholder interviews and secondary research. Mine customer and competitor insights to inform brand and narrative design.