.png)
Brand messaging & positioning work
Featured below are samples of my brand messaging and positioning work.
Featured Work
Scapia
A travel rewards credit card for GenZ travel enthusiasts
Terminal 5
B2B employee relocation service (acquired by Lernia)
Dopt (audit)
B2B user onboarding and product adoption platform
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
.png)
Ramp
Corporate credit card
Runway
B2B financial planning & analysis software
Opportunity areas with the current copy
The subtext:
An FP&A tool that's not too bad.
Unpacking the customer's 'whys' that make Runway relevant
Concept inspiration: The emperor's new clothes
Financial jargon can get overwhelming for the uninitiated. The founder of this product confessed they'd often had to pretend to understand a business metric or jargon out of the fear of looking/ feeling stupid.
Like the tale of the emperor's new clothes, this embarrassment around financials can inhibit decision-making and team alignment around key business metrics. Runway's brand seems to stand for doing away with the unnecessary sterility around business financials, so they're accessible, understandable and actionable for every decision-maker on a team.
Copy tweaks for a more targeted brand message (illustrative concept based on G2 reviews)
