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Fractional product marketing support for seed and early series startups.

I'm a content marketer & brand storyteller based in San Francisco. 

Positioning, messaging, and launch assets across website, product, sales, and social touchpoints — for precise go-to-market execution and clear product understanding.

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Product Messaging & Positioning 🎯

Clear positioning and messaging that define what the product is, who it’s for, and why it matters distinctly from the rest of  the market.

GTM Narrative & Campaign Strategy 🚀

Launch strategy comprising Go-to-Market goals, channels, launch initiatives, and assets tailored to your product and ICP's needs.

Core Launch & GTM Assets 🧩

GTM campaign assets across landing pages, product announcements, demos, website updates, sales decks and enablement, organic social and ad creatives.

Product Content & Proof 📄

Long-form content that strengthens product credibility across launch and feature blogs, customer stories, playbooks, reports, and gated assets.

Product Content Updates & Maintenance 🔁

Ongoing updates that keep product and feature content accurate, consistent, and aligned with current messaging.

Feedback, GTM Analytics & Iteration 📊

Content refinements based on team feedback and launch metrics that improve clarity, resonance, and consistency over time.

Core skills & Expertise 

Areas I can help with

It's Time to Glow

This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.

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Work samples

Content support for your ongoing and ad-hoc needs

Turn your next 3 months of content requirements into a retainer, with the flexibility to add non-recurring needs like seasonal campaigns or occasional website updates as project-based work when you need them.

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Content Bundle/Contract

Bundled content streams billed for a finite time frame, at a fixed rate.

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Example: Manage blogs, customer stories and LinkedIn posts for the next 3 months

Read More
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Adhoc Projects

Non-recurring/seasonal content streams billed above fixed content bundle.

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Example: Content deliverables for seasonal campaigns, branding updates on website

Read More

How I approach content

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Set up the systems that make content consistent and scalable

  • Content strategy: channels, pillars, and initiatives aligned with GTM priorities

  • Editorial calendar and publishing cadence across owned channels

  • CMS workflows and templates for website resources  across blogs, customer stories, product pages and playbooks.

  • Distribution across website, email and social

  • Brand guidelines and editorial systems that scale writing efforts within the team

01 Content Operations

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02 Narrative & Delivery

Define the messaging DNA and create on-brand deliverables across channels

  • Brand messaging and positioning 

  • Founder-led thought leadership

  • Search and Generative Engine Optimized Blogs

  • Customer stories, proof narratives

  • Website copy and page updates

  • Editorial support for your team's writing

  • Email sequences, newsletters, and lifecycle content

  • Campaign assets: landing pages, explainers, ad creatives, gated assets, social content (images, carousels, video and text)

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03 Content Performance

Connect content to CRM and analytics to measure engagement and pipeline impact

  • CRM integration for content campaigns and landing pages

  • Pipeline attribution from key content touchpoints

  • Google Analytics tracking for website and organic content performance

  • LinkedIn engagement monitoring for founder and brand content

  • Hotjar heatmaps when relevant

  • Iterative content decisions from performance snapshots

Fractional Content Ownership

I own the narratives, content systems and deliverables for your brand and GTM initiatives—from concept through content to launch, tied directly to pipeline visibility.

Scope

  • Content Strategy: Channels, Content Pillars, and Initiatives

  • Editorial Calendar, Cadence & Distribution Strategy

  • Blogs, Customer Stories, Long-form Thought Leadership Content

  • Homepage & Website Updates, Brand Messaging & Positioning

  • Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)

  • Email Sequences (Nurture & Drip Campaigns), Newsletters

  • Linkedin Audience Engagement (Founder-led + Brand)

  • CRM Integration for Content -> Pipeline Tracking

Engagement

  • Monthly retainer for outcomes + deliverables (not hours)

  • Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders

  • Ideal fit:

    • for series A/B B2B companies​

    • CMOs, Founders running brand and GTM without a dedicated content lead

Pricing

$ 10,000 USD per month

How it works

Content Support for Ad-hoc Needs

I own the specific one-time projects. Ideal for filling short-term team gaps, launches, or testing how we work together before committing to a fractional engagement.

Typical Scope

  • Website & Brand Refreshes: One-time homepage messaging updates, new landing pages, webpage content

  • Promotional Assets: Launch/Explainer/Announcement Videos, Carousels, Social Assets, Product Demos, Nurture Sequences, Gated Assets

  • Content Bundles: Deep-dive batches of Blogs, Customer Stories, or Newsletters to jump start your content hub

Engagement

  • Project-based billing: Focused on a specific set of deliverables (not recurring)

  • Dedicated focus to get your project from concept to "Live" within defined timeline

  • Direct access via a shared Slack channel and up to 2 1:1 syncs with your in-house leaders and stakeholders

  • Ideal fit:

    • Series A/B B2B companies​ with a critical content backlog, short-term gaps in their headcount, or an urgent launch

    • CMOs, VPs of Marketing, and Founders who want to test the engagement before scaling to the Fractional model. 

Pricing

Starts at $ 3,000 USD

    • Content Strategy: Channels, Content Pillars, and Initiatives

    • Editorial Calendar, Cadence & Distribution Strategy

    • Blogs, Customer Stories, Long-form Thought Leadership Content

    • Homepage & Website Updates, Brand Messaging & Positioning

    • Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)

    • Email Sequences (Nurture & Drip Campaigns), Newsletters

    • Linkedin Audience Engagement (Founder-led + Brand)

    • CRM Integration for Content -> Pipeline Tracking

    • Monthly retainer for outcomes + deliverables (not hours)

    • Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders

    • Ideal fit:

      • for series A/B B2B companies​

      • CMOs, Founders running brand and GTM without a dedicated content lead

  • $ 10,000 USD/month

Dedicated Content Support

Ownership of content operations, brand narratives, campaign assets, and distribution across marketing channels. Work directly with founders and marketing leaders (CMO, demand gen, GTM, lifecycle, and brand) to ensure content delivers on campaign initiatives.

How it works

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Dedicated Content Support

Ownership of content operations, brand narratives, campaign assets, and distribution across marketing channels. Work directly with founders and marketing leaders (CMO, demand gen, GTM, lifecycle, and brand) to ensure content delivers on campaign initiatives.

Scope

  • Content Operations: Cross-Channel content strategy, editorial calendars, CMS workflows + templates, and content distribution 

  • Narrative & Delivery: Homepage messaging and positioning, founder/executive thought leadership, social content, webpage updates, blogs, customer stories, email and demand gen campaigns, landing pages, and content repurposing

  • Content Performance: CRM, Hotjar and Google Analytics integrations

  • AI-Assisted Content Workflows: Automation workflows (Claude Code but open to alternatives) to streamline writing, editing, content ideation, and branding assistance

Engagement

  • Hourly rate: $60/hour

  • Capped at 40 hours/week (full-time equivalent)

  • Timesheet tracking daily utilization included with monthly invoice

  • Open to joining the team workspace or using a team email ID for ease of access

  • Direct access via a shared Slack channel

  • Weekly 1:1 syncs with in-house stakeholders (Founder/CMO/ICs)

Ideal Fit

    • Content Strategy: Channels, Content Pillars, and Initiatives

    • Editorial Calendar, Cadence & Distribution Strategy

    • Blogs, Customer Stories, Long-form Thought Leadership Content

    • Homepage & Website Updates, Brand Messaging & Positioning

    • Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)

    • Email Sequences (Nurture & Drip Campaigns), Newsletters

    • Linkedin Audience Engagement (Founder-led + Brand)

    • CRM Integration for Content -> Pipeline Tracking

    • Monthly retainer for outcomes + deliverables (not hours)

    • Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders

    • Ideal fit:

      • for series A/B B2B companies​

      • CMOs, Founders running brand and GTM without a dedicated content lead

  • $ 10,000 USD/month

Content Foundations

Content Bundles/Retainers

  • Title 01

    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

  • Title 02

    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

  • Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

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    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own. Read more

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    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

Branding Workshops

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    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

  • Title 02

    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

The Amenity Menu (Adhoc)

  • Title 01

    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

  • Title 02

    Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

  • Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

Previous Projects

Explore recent projects here, featuring copy and content samples for Scapia (currently series A), Terminal5 (acquired by Lernia), eero's (Amazon) Super Bowl campaigns and a few brand messaging and positioning projects.

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Hey, I'm Dhivya 👋

I’m a product and content marketer based in San Francisco. I help B2B teams clarify positioning, shape product narratives, and create the core assets that carry products to market.

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My past work spans building brand foundations for Scapia (fintech startup, Series B), Terminal 5 (HR ops, acquired by Lernia), campaign work for eero (Amazon), and research-led projects for Google Workspace and Atlassian Jira.

 

Over the last few years, my focus has shifted toward product marketing — helping teams define how their product is positioned, how it’s introduced, and how it’s expressed across website, sales, and go-to-market assets.

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If you’re looking for support across positioning, messaging, and launch assets — without drifting into campaign execution or channel ownership, let's chat.

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Connect with me on Linkedin.

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Get in touch

Company's stage of growth
Pre-seed/Seed
Series A
Series B
Series C/Series D
Other (please clarify in the 'additional context' section)
What kind of content support do you need?
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Let's connect 

Linkedin


Twitter

Email

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